LinkedIn Ads for serious B2B.
Account-based marketing, sponsored content, lead gen forms, not spray and pray.
Pillars of the work.
Target account list
Start with a named list of 200-500 companies (Ideal Customer Profile), target specific job roles within them.
Multi-format
Sponsored content, document ads, conversation ads, lead gen forms. We test formats to find what brings qualified leads, not just clicks.
Retargeting & lookalikes
Retargeting from website visitors, lookalikes from customer list, engagement-based audiences for warm prospects.
Cross-channel
LinkedIn for awareness, Google Search for when they research. A combined strategy, not one channel in isolation.
Good fit
B2B SaaS, professional services, agencies, B2B e-commerce with average deal size €5K+ or long-term LTV that justifies the CPC.
Not the right fit
B2C, low-ticket products, or B2B with monthly budget under €3,000 (volume won't be there).
What's realistic
LinkedIn isn't cheap. Realistic: €3,000+/month ad spend. Management: from €600/month.
When results show
Launch: 14 days (target list research + creative). First leads: 21-30 days.
Get a free audit of your account.
30 minutes on a call. We tell you what we see in your account, what's working, what isn't, and whether it makes sense to work together. No obligation.