Performance Max & branded searches: are you paying for free clicks?
How Performance Max can inflate ROAS with branded traffic — and how to check whether you're paying for users who would have come anyway.
8 min read
Blog
Blog
Articles on how performance marketing actually works. No generic tips — real numbers, real decisions, real mistakes.
Performance Max not delivering? 9 mistakes that burn your budget
From a weak product feed and branded-traffic inflation to generic asset groups — why PMax shows ROAS but doesn't bring real profit.
9 min readGoogle Ads conversion tracking on WooCommerce: a 2026 guide
How to check whether WooCommerce is correctly tracking Google Ads purchases, revenue and enhanced conversions — and whether you have duplicates.
9 min readHow much does Google Ads management cost in Greece in 2026?
Realistic management fees in the Greek market. What you pay for, what you should get back, and when it's worth it — with clear ranges by account size.
8 min readRunning Google Ads but your e-shop isn't selling: 6 causes we see weekly
Clicks come in, ROAS stays low, sales don't follow. 6 specific reasons Google Ads underperform for Greek e-shops — and how to diagnose them without an agency.
13 min readWhy your Meta Ads aren't working: 7 real reasons from real Greek accounts
Spending on Meta Ads but not seeing results? 7 specific causes we see in real Greek accounts — and how to diagnose them in 30 minutes, without asking anyone for help.
14 min readCPC and CPM benchmarks 2026: what you actually pay on Google and Meta Ads
Real CPC, CPM and ROAS benchmarks from the most authoritative sources (WordStream, Triple Whale, WebFX) along with what we see in Greek campaigns. What's normal, what's not, and where to look when your numbers go off.
11 min readPerformance Max on new accounts: why we usually don't run it from day one
Performance Max is the 'easy' campaign type Google pushes for everyone. The way we actually use it is different — especially on new accounts. Why, and what we do instead.
9 min readVAT and Google/Meta Ads for Greek businesses: how it actually works in 2026
How VAT works on Google and Meta Ads for Greek businesses, what reverse charge actually does, what changes if you're not VAT-registered, and where the common mistakes happen.
10 min readAdvantage+ Shopping Campaigns: who they actually work for (and who they don't)
Meta's Advantage+ Shopping Campaigns are now the dominant campaign type for e-commerce. When they actually pay off, what the minimum requirements are, and when they're the wrong choice.
8 min readMeta tracking after iOS 14: why the Pixel isn't enough and how to set up CAPI properly
Since iOS 14.5, the Meta Pixel loses 20-30% of conversions. What the Conversions API is, why it's no longer optional, and how to set it up without breaking your tracking.
9 min readMeta ad creative that actually sells: why UGC beats studio ads in 2026
70-80% of Meta ad performance comes from creative — not targeting. What actually works in 2026, why UGC outperforms polished ads, and what frameworks to use.
9 min read