Meta Ads with real funnel logic.
Facebook & Instagram, from prospecting to retargeting and catalogue ads.
Pillars of the work.
Account structure
Set up the way Meta itself recommends for 2026: broad targeting, Advantage+ campaigns, prospecting properly separated from retargeting.
Creative testing
Systematic tests on hooks, formats, angles. Not one ad set with five creatives and hope. Real testing with statistical significance.
Tracking (Pixel + CAPI)
Server-side tracking via Conversions API so it survives iOS and ad blockers. Event quality scores at proper levels.
Catalogue & retargeting
DPA campaigns, dynamic retargeting on product viewers, proper exclusions so you don't spend on existing customers without reason.
Good fit
E-commerce with product catalogues, brands with strong visual content, and service businesses with products explained visually.
Not the right fit
Businesses without imagery/video, no capacity for new creative, or with products that need long sales cycles (B2B → see LinkedIn).
What's realistic
From €1,000/month ad spend in narrow markets, €2,500+ for competitive verticals. Management: from €350/month.
When results show
Launch: 7-10 days. Stabilisation after Learning Phase: 14-21 days per new campaign.
Get a free audit of your account.
30 minutes on a call. We tell you what we see in your account, what's working, what isn't, and whether it makes sense to work together. No obligation.