Google & Meta Ads measured in profit, not clicks.
London & Thessaloniki performance marketing studio. We build paid media, tracking and SEO systems for businesses scaling in Greece, the UK and selected international markets.
You're spending on ads, and you're not sure what's coming back.
Most clients come to us after working with one to three agencies. The patterns we see:
Reports without commercial context
You get impressions, clicks and CTR. Nobody connects spend to revenue, leads or margin.
Tracking with gaps
Dashboard numbers don't reconcile with Shopify or your CRM. Every decision rests on questionable data.
Campaigns without margin logic
The goal becomes low CPA, with no reference to LTV, AOV or gross margin.
Everything left to automation
"Maximize Conversions" and wait. Strategy is handed to the algorithm, with no commercial input.
What we do.
We work exclusively on paid media, tracking and SEO. For design, branding or development we work with people we trust.
Google Ads
Search, Shopping, Performance Max, YouTube. Catch users at the moment they're looking to buy.
02Meta Ads
Facebook & Instagram, from prospecting to retargeting and catalogue ads.
03TikTok Ads
Spark Ads, UGC creatives, creator collaborations for brands with younger audiences.
04LinkedIn Ads
Account-based marketing, sponsored content, lead gen forms, not spray and pray.
05SEO
Technical SEO, content strategy, link building. Not 'rankings in 30 days'.
06E-commerce Growth
CRO, product feeds, landing pages, retention, email automation.
07Tracking & Analytics
GA4, GTM, server-side tracking, Conversions API. Clean data before spending more.
Audit → Strategy → Build → Optimise.
Transparent process, with admin access to your accounts from day one. You work directly with the team running your campaigns.
Audit
We take read-only access to your accounts, read the data, and deliver a written report with concrete findings. Free, no commitment.
Strategy
Written plan: target audiences, budget split, KPIs, timeline. Agree, or walk away. No pressure.
Build
We set up campaigns, conversion tracking, GA4 and dashboards. First ads live within 7-14 days.
Optimise
Weekly changes, monthly review call. Transparent reports that connect spend with results.
Recent work.
Examples from accounts we've run recently — different industries, different sizes, same approach.
Stabilising ROAS on Meta Ads after iOS shifts
Account had unstable ROAS and incomplete event coverage after iOS 14.5+. Reports didn't reconcile with actual sales.
Result: Stable ROAS at a level that supports budget growth, with event quality score in green and attribution that reconciles with Shopify.
Primary leads from LinkedIn in a high-CPC market
B2B SaaS with long sales cycle. Recent UK launch, no established pipeline from paid.
Result: Predictable pipeline from paid at a CPL that lets the sales team work without bottlenecks. MQL→Customer rate above market benchmark.
Full schedule from Local Search
New clinic with limited online presence. Booked appointments came mostly via word-of-mouth, with no predictability.
Result: Consistently full schedule within a few weeks, at a predictable cost per booked appointment that works for the business.
Good fit.
- →E-commerce brands with healthy margins ready to scale
- →Service businesses that can handle more leads
- →B2B businesses with a defined ICP and average deal size €5K+
- →Brands expanding from Greece to UK/EU or vice versa
- →Owners who care about CAC, LTV and margin, not only revenue
Not the right fit.
- ×Businesses expecting "magic" results with very small budgets
- ×Brands without a proper offer, website or tracking foundation
- ×Clients who only want vanity reports to impress C-level
- ×Businesses unwilling to change anything on the site or landing pages
Calculators you'll actually use.
Built originally for our internal use. They run 100% in your browser — nothing sent to a server, no signup needed.
Common questions.
It depends on the channel and market. For Google Search in B2C, €1,500-3,000/month ad spend produces usable data within 60 days. For Meta, €1,000-2,500/month. LinkedIn for B2B starts at €3,000/month — otherwise volume isn't there. If your budget can't deliver meaningful results, we'll tell you up front.
Two components: (1) monthly management fee from €350/month, scaling with the number of channels and complexity. (2) One-off setup/onboarding fee that depends on the project — covering account structure, tracking implementation, creative strategy, landing page audit. The exact amount is agreed in writing before we start. No long-term lock-ins, no hidden percentages on ad spend, no escalating "scale tiers".
The team you meet at onboarding is the team running your campaigns. There's no "account manager who talks to you" and "specialist working in the background" — you work directly with the specialist. No hand-off to juniors at any stage of the engagement.
On existing accounts with historical data, measurable improvements within 2-4 weeks. On new accounts, Google needs a 30-45 day learning phase. By the 90-day checkpoint we have a clear picture. If we're not on track, you'll hear it from us first.
Usually one of three things: (1) the account structure is wrong — wrong match types, wrong keywords, mismatched ad groups. (2) Conversion tracking isn't measuring what it should, so every decision is based on bad data. (3) The landing page doesn't align with the ad message. In the audit we tell you which one (or which ones) apply.
Small, mid-size, and some larger ones. We avoid enterprise (too many approval layers, slow decisions). We work best with owner-operated businesses because the decision-maker replies to email quickly.
Presence in London and Thessaloniki. Clients across Greece, the UK and selected markets. We work remotely with a monthly review call. If you're in London or Thessaloniki and want an in-person meeting, happy to — but it's not a requirement.
Get a free audit of your account.
30 minutes on a call. We tell you what we see in your account, what's working, what isn't, and whether it makes sense to work together. No obligation.