Tool · Free
ROAS Calculator
Calculate break-even and target ROAS based on your real margins.
Your business numbers
€
Average order/transaction value
%
Percentage of AOV. E.g. 40% on a €80 order = €32 cost
%
Shipping, packaging, payment fees, returns. Usually 10-20%
%
What you want to keep net after everything
€
For projections. Leave at 0 to skip
Results
Break-even ROAS
—
Below this you're losing money
Target ROAS (for your margin)
—
Aim here or above
Gross profit per order
—
Monthly profit at target ROAS
—
—
How it works
What this tool does
Tell us AOV, COGS, operating costs, target margin. We give you the ROAS you need to hit to make money. Without this number, you're scaling blind.
🔒 All data stays in your browser. Nothing sent to a server, nothing stored.
Next step
Get a free audit of your account.
30 minutes on a call. We tell you what we see in your account, what's working, what isn't, and whether it makes sense to work together. No obligation.