Google Ads conversion tracking on WooCommerce: a 2026 guide
A 10-point checklist for purchase events, revenue, transaction ID and enhanced conversions before scaling budget.
9 min read
Service · Tracking & Analytics
Tracking before scaling.
GA4, GTM, server-side tracking, Conversions API. Clean data before spending more.
What it covers
Pillars of the work.
01
GA4 + GTM setup
Full GA4 install with correct events, conversions, audiences. GTM container with consistent naming and documentation.
02
Server-side tracking
Server-side GTM or third-party platforms so tracking survives iOS and ad blockers. Better event quality, better paid performance.
03
Meta CAPI + Google enhanced
Conversions API for Meta, Enhanced Conversions for Google Ads. Data hashing, consent integration, deduplication.
04
Consent Mode v2
Proper consent mode implementation for GDPR compliance + maintaining conversion data via modeled conversions.
Who it fits
Good fit
Businesses spending €3,000+/month on ads but not trusting their numbers. Or preparing to scale.
When it doesn't fit
Not the right fit
Very new stores with no spend yet, there we cover basic setup as part of service retainers.
Budget
What's realistic
One-off setup: from €1,500. Maintenance retainer: from €400/month.
Timeline
When results show
Setup: 2-3 weeks. Validation period: 14 days to confirm event accuracy.
Related reading
Read next
The most common tracking issues we see on Greek e-shops — and how to validate them yourself before recommending changes.
Meta Conversions API & iOS 14: what changed for your Greek e-shop
What iOS 14 did to the Pixel, why CAPI isn't optional anymore, and exactly what to ask your developer.
10 min readCPC and CPM benchmarks 2026: what you actually pay on Google and Meta
Real CPC, CPM and ROAS benchmarks from authoritative sources, plus what we see on Greek campaigns.
11 min read
Next step
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