Tool · Free
CAC & LTV Calculator
Customer Lifetime Value and how much you can really spend on acquisition.
Customer economics
€
%
After COGS, shipping, payment fees
How many times your average customer buys in 12 months
years
How many years a customer stays active
€
What it costs you today to acquire a new customer
Customer Lifetime Value
LTV (Lifetime Value)
—
Total gross profit per customer
Max sustainable CAC (3:1)
—
Industry benchmark: LTV/CAC ≥ 3
Aggressive CAC (2:1)
—
Acceptable if you have positive cash flow
Your LTV:CAC ratio
—
—
Payback period
—
Time to recover the CAC
How it works
What this tool does
Calculator that shows you LTV, max sustainable CAC, payback period and LTV:CAC ratio. Critical for e-commerce and subscription businesses.
🔒 All data stays in your browser. Nothing sent to a server, nothing stored.
Next step
Get a free audit of your account.
30 minutes on a call. We tell you what we see in your account, what's working, what isn't, and whether it makes sense to work together. No obligation.